Why Profitlens?

Because Harnessing Your Profitability Data Should Not Break Your Bank.

Profitlens is an affordable, cloud-based profitability management system designed specifically for Community Banks. Profitlens provides clear visibility into customer, product, officer and organizational profitability to drive strategic business decisions.

Turn Profitability Insights into Actionable Business Strategies.

INCREASE INTEREST INCOME
Set pricing policies based on customer profitability ratings

INCREASE NET INTEREST MARGIN
Understand variations to margin by customer, branch and industry group to improve customer acquisition and retention efforts

IMPROVE OPERATING EFFICIENCY
Analyze back office expenses to understand and address productivity drivers, such as eliminating over-service to unprofitable customers

INCREASE NON-INTEREST INCOME
Set fee policies based on each customer’s overall net contribution to retain the most profitable and drive income from unprofitable relationships

DECREASE INTEREST EXPENSE
Increase deposits by identifying cross-sell opportunities to customers who have loans but no deposits

Profitlens is a web-based subscription service that allows banks to take advantage of data and analytics without incurring large capital outlays, buying new software or hiring expensive technical staff.